The Marketing Funnel

Recently I’ve been thinking about and giving advice to a bunch of friends, colleagues and ex-colleagues who want to drive more sales. Please don’t ask me how I got into …

The Learning Curve

We’ve all probably heard of the learning curve, perhaps we’ve even said something like “it had a steep learning curve but I got there in the end” when learning a …

4 corners analysis

Porters 4 Corners Analysis – it will help you to try and understand what other people, teams and organisations will do. While it’s aimed at ‘competitors’ I would encourage it …

Kuber-Ross Change curve

Change is change, for some, it is challenging, for others it’s an opportunity. When dealing with change which is difficult it can often be helpful to understand some of the …

Maslow’s Hierarchy of Needs

I was first introduced to Maslow’s Hierarchy of Needs on a business course around 22 years ago (I’m getting old). It didn’t mean much to me back then. I knew …