Category: MBA
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Read more: A simple way to improve your internal communicationA simple technique is the HPM. HPM stands for Highlights, People and Me. It’s a weekly email that is sent to your manager and/or team or cross-functional teams covering those three parts – Highlights, People and Me It does what it says on the tin, you write a couple of short bullet points and it […]
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Read more: The Marketing FunnelRecently I’ve been thinking about and giving advice to a bunch of friends, colleagues and ex-colleagues who want to drive more sales. Please don’t ask me how I got into this situation, but it seems coincidental that multiple people all asked me the same question in the same week. The other commonality is they all […]
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Read more: The Learning CurveWe’ve all probably heard of the learning curve, perhaps we’ve even said something like “it had a steep learning curve but I got there in the end” when learning a new skill.
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Read more: 4 corners analysisPorters 4 Corners Analysis – it will help you to try and understand what other people, teams and organisations will do. While it’s aimed at ‘competitors’ I would encourage it to be applied to situations where you want to understand both the causes of behaviour and also the action they are likely to do.
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Read more: Kuber-Ross Change curveChange is change, for some, it is challenging, for others it’s an opportunity. When dealing with change which is difficult it can often be helpful to understand some of the stages we may go through and this is where the Kuber-Ross Change curve is useful.
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Read more: Maslow’s Hierarchy of NeedsI was first introduced to Maslow’s Hierarchy of Needs on a business course around 22 years ago (I’m getting old). It didn’t mean much to me back then. I knew of its existence since that point but it didn’t really hit home until I was reintroduced to the concept while studying towards my MBA.